Maddy Kuttner

Director, Account Services

Madeline Kuttner runs the SEM Account Services team in Metric Theory’s San Francisco Headquarters, focusing on account growth & retention. Madeline’s team oversees $24MM+ in annualized ad spend across 60+ advertisers. Madeline is also responsible for personnel development for the SF Account Services team, facilitating Metric Theory’s goal cycles program in SF & overseeing career progression for SF account managers.

Madeline has experience directly managing a wide variety of SEM accounts across a diverse range of verticals, including:
– Enterprise B2B campaigns for publicly-traded software clients
– Luxury retail brands
– Fast growing fin-tech startups

Madeline graduated with a Bachelor of Arts in Communication from the University of California, Santa Barbara.

Recent Articles by Maddy Kuttner

Grow Digital Marketing Revenue with the Buying Funnel

How to Calculate a Cost per Lead Goal for PPC

How to Better Evaluate Gmail Ads Campaigns

How to Address Short-Term Swings in PPC Performance

Awesome Results from Shopping Remarketing Lists

3 Google Shopping Analyses For Holiday Season Success

3 Basic Google Shopping Optimization Tips

10 Holiday Questions to Ask Your PPC Clients

4 Google Analytics Reports to Understand a PPC Client’s Business

Using Geographic Bid Modifiers in AdWords

Managing PLA Campaigns with Segmentation & Proper Bidding

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